Walk into any exhibition hall at Dubai World Trade Centre or Expo City and you will see rows of roll-up banners standing beside almost every booth. They are the single most common display item at exhibitions across the UAE, used by small startups and large corporations alike.

If you are preparing for your first exhibition and feel unsure about which size to order, you are not alone. Most first-time exhibitors find the size options confusing at first, so this article breaks everything down in plain, simple terms.

Common Roll Up Banner Sizes Available in Dubai

Explore More about Roll Up Banner Printing in the UAE

Printing companies across Dubai generally offer the same core range of sizes.

Here is a breakdown of each one and where it works best:

1. 60 x 160 cm - The Compact Option

This is the smallest commonly available size. It works well for tight spaces, small counters, or when you need several banners placed close together without them crowding one another. If your booth space is limited, or you want a banner beside a product display rather than as the main feature, this compact size is worth considering.

2. 85 x 200 cm - The Industry Standard

This is the size you will see most often at any exhibition in Dubai. It is considered the default choice for most businesses.

• Most printing companies report the large majority of orders fall into this category
• Width is wide enough for logo, key message, and supporting graphics
• Height gives a strong standing presence without becoming hard to transport
• Fits comfortably in a standard car boot along with its carry bag
• Suitable for nearly any booth size or office reception area

3. 100 x 200 cm - The Retail and Exhibition Favorite

Slightly wider than the standard size, this option gives extra horizontal space. Businesses that want to include more visual content, such as a wider logo, a landscape photograph, or side-by-side product images, often prefer this size over the standard 85 cm width.

Real estate companies showcasing property photography frequently choose this size for exactly this reason. The added width also helps when your design includes bilingual text in both English and Arabic, since longer phrases need more horizontal room to stay readable.

4. 120 x 200 cm - For Stronger Booth Presence

Once you move up to 120 cm width, the banner starts to command real attention on a busy exhibition floor. This size suits businesses that face heavy competition for visual attention, since a wider banner tends to draw the eye before a narrower one does. It remains manageable to transport, though you may need a slightly larger vehicle than a standard sedan.

5. 150 x 200 cm - Large Format Display

This size moves into genuine large-format territory. It works well when a business wants a strong visual anchor at their booth, almost functioning as a mini backdrop rather than a simple side banner.

Companies with premium positioning or those wanting to stand apart from smaller competing booths often choose this option. At this width, your logo and headline become visible from a much greater distance across the exhibition floor, which matters in large halls where foot traffic passes booths quickly.

6. 200 x 200 cm and Above - Giant Roller Banners

At the top end, some Dubai printers offer sizes reaching 240 x 200 cm or even 300 x 200 cm.

• Typically reserved for major brand activations or large sponsor placements
• Can substitute for a full backdrop wall in smaller booth spaces
• Used less frequently than standard sizes due to cost and transport needs
• Requires a larger vehicle for transport between venues
• Setup benefits from two people rather than one, despite still being simple

Quick Size Comparison

How Booth Space Affects Your Size Choice

Dubai World Trade Centre, one of the most common exhibition venues in the city, typically allocates standard booth spaces of around 3 by 3 metres for smaller exhibitors. Within a space this size, two standard 85 x 200 cm banners generally fit well at the back of the booth without crowding. Adding a third often makes the space feel cluttered rather than professional.

If your booth space is larger, or if you have been assigned a corner or island position visible from multiple angles, moving up to 100 or 120 cm width, or adding banners on more than one side, tends to work better.

Height Considerations Most People Overlook

Almost every roll up banner size stands at 200 cm tall, regardless of width. What changes is the width, not the height. This matters for your design because the bottom 40 to 50 cm of most banners often gets blocked from view by furniture, standing visitors, or the base unit itself.

For this reason, place your most important content, meaning your logo and main message, in the upper half of the design rather than spreading everything evenly from top to bottom. Many first-time exhibitors make the mistake of designing the banner like a printed page, filling every inch with text. A banner is seen for only a few seconds as people walk past, so keeping the design simple with a bold headline and minimal supporting text works far better than dense information.

Choosing Between Single-Sided and Double-Sided Banners

Standard roll up banners print on one side only, which works fine when your banner sits against a wall or booth backdrop. If your booth is positioned in the middle of a walkway or on an island stand where visitors approach from multiple directions, a double-sided banner ensures your message remains visible no matter which way someone is walking.

Double-sided versions cost more since they require a different printing process to prevent the image on one side from showing through to the other, but they solve a real visibility problem for island and corner booth positions common at larger exhibitions.

Material Options Worth Understanding

Beyond size, the material your banner is printed on affects both appearance and durability.

Standard PVC vinyl remains the most common and affordable choice, offering solid colour reproduction suitable for most indoor exhibition use. Fabric material, often produced through a dye-sublimation printing process, gives a softer, more matte finish that many businesses find looks more premium under exhibition lighting, since it reduces glare compared to standard vinyl.

Some UAE exhibition venues, including Dubai World Trade Centre and similar large venues, require fire-retardant certified materials for safety compliance. If you are exhibiting at a major venue, check this requirement with the organizer before finalizing your order, since not every material option meets this standard.

Practical Tips Before You Order

If you have never ordered a roll up banner before, keep these points in mind before placing your order.

Measure your actual booth space before choosing a size, rather than guessing based on what looks good in a catalog image. Order slightly ahead of your event date, since exhibition season across Dubai creates high demand for printing services and rush orders can be harder to schedule closer to major events like GITEX or the Big 5.

Ask your printing company whether a carry bag and stand are included in the price, since some quotes only cover the printed graphic separately. Request a proof or digital preview before final printing, since correcting a design after production wastes both time and money.

Making Your Decision

For most first-time exhibitors in Dubai, the standard 85 x 200 cm size remains the safest, most practical starting point. It suits nearly every booth size, transports easily, and covers the vast majority of exhibition and business display needs. As your business grows or your booth positioning becomes more prominent, moving toward 100, 120, or 150 cm widths becomes worth considering for added visual presence.

Whatever size fits your situation, focus on keeping your design simple, placing key information in the upper half of the banner, and choosing a material suited to your specific venue requirements.

DIGIX provides roll up banner printing and stand options suited to exhibitions across Dubai and the wider UAE. Contact DIGIX to discuss the right size and material for your upcoming event.